Rico, Pfitzer, Pires & Associates Insurance Agency was founded in 1968 by Frank Rico and is currently owned by Frank’s son, John Rico, and Manuel H. Pires.
In 1974, Manuel had his own Portuguese radio show on KHOP. He needed to sell advertising to support his show and Frank was an advertiser. When Frank’s contract was up, he told Manuel he was done and that Manuel needed to come work for him. Manuel Pires has been part owner for over 45 years.
In 1985, Frank Rico recruited his son, John, into the family business. John Rico has been immersed in insurance his entire life. He graduated from California State University Hayward in 1984 with a degree in Business and Marketing. John had been playing professional football in Canada and coaching at Cabrillo College in Aptos, Ca., when he joined the company. John has been part owner for over 35 years.
The fundamentals of Rico, Pfitzer, Pires and Associates are simple and timeless, to provide the most complete, comprehensive and competitive insurance products at the highest level of customer service to each and every one of our customers. Our business was built on a strong, solid commitment to our clients; one that is as strong and important today as it was in 1968. We are a family oriented company and treat our clients as such.
Choosing the home or business that is right for you takes special care and consideration. Choosing your insurance protection requires and deserves the same special attention. At Rico, Pfitzer, Pires and Associates we can help you secure the most affordable and efficient coverage. We will take the time to truly understand your individual insurance needs and build the perfect policy that addresses your unique situation.
As a top independent insurance broker, we have access to the top A+ rated carriers. We also have the ability to shop multiple carriers nationwide, and we have the knowledge and experience to get you the best possible insurance coverage to fit your needs!